YOU’RE HERE FOR A REASON
Crafty isn't a buzzword; it's the essence of who we are
Established in 2018 by Courtney Vitale, designcrft is a graphic design studio crafting brand magic for altruistic founders and marketing teams. We are dedicated to creating holistic, inclusive brand identities and marketing solutions. We prioritize the end-user of every project and use pattern recognition to predict its influence on the greater community.
Our mission extends beyond aesthetics; it's about fostering a connection between your brand and the community. Your messaging is the perfect place to begin.
EXPERTISE IN VISUAL ARTS
Graphic design that enchants your audience
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We help businesses establish a unique brand identity by creating visually appealing logos, color schemes, and design elements that perfectly represent the company's values, mission, and personality. A strong brand identity helps businesses stand out in a crowded marketplace and fosters recognition and trust among customers.
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We create eye-catching marketing materials such as banners, posters, flyers, digital ads, email campaigns, and any other idea you have in mind. Compelling visuals and graphics capture the attention of potential customers, increase engagement, and drive sales.
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We offer strategic planning and optimization of a brand's presence across social media platforms. We cover content creation — including copywriting, graphics, video, and photography — community engagement, audience growth, and performance analysis to build and maintain a strong online presence. We develop tailored campaigns that resonate with specific audiences, drive brand awareness, and foster meaningful interactions. Always up-to-date on the latest trends, algorithms, and platform updates, we adapt and refine our clients’ strategies each month to ensure maximum impact and relevance in an ever-evolving digital landscape.
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In today's digital age, a business's website is often the first point of contact for customers. We play a crucial role in creating visually appealing and user-friendly websites that effectively showcase products or services, enhance user experience, and encourage visitor engagement and conversions. Whether it’s a custom design built in Figma and Wordpress, or a Squarespace website tailored to your brand, we design with the end user in mind to minimize dropoff rates and maximize sales.
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Packaging is a critical component of product marketing. It helps businesses differentiate their products from competitors, communicate product features and benefits, and create a memorable impression on consumers. Customers may choose your product over another solely because the packaging is more appealing. Make sure yours is up to code and stands out on the shelf.
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Our environmental graphics enhance the overall aesthetic and user experience of a physical environment, such as an office space, retail display, multi-family living gallery, or home decor. This may include hand-painted wall murals, custom wallcoverings, window graphics, signage, floor decals, and other elements that contribute to the ambiance and atmosphere of a space.
Courtney's design approach combines creative prowess with a commitment to value-driven initiatives in marketing and business realms. Fueled by a passion for philanthropy and a rich background in the arts, her attention to detail emphasizes her dedication. Each project receives unparalleled precision and commitment to your vision.
As she works from home with a pup by her side, Courtney enjoys listening to music, podcasts and audiobooks such as Billie Eilish, Big Thief, Morbid, and Armchair Expert.
BEHIND THE MAGIC
Your Go-To Graphic Designer
Courtney runs an Airbnb vacation home in Tulum, Mexico, and stays there each winter. Guests travel from around the world to try local cuisine, engage in spiritual rituals with native shamans, plunge into cenotes, and relax on the sunny beaches.
Courtney worked in retail at Disney’s California Adventure. She ran the stores during special events, like the Lone Ranger Premiere. Celebrities explored Carsland in designer heels and clothes, while she (un)proudly wore bulky mom jeans and a printed golf shirt covered with Mater.
Courtney studied fine art and art history at Temple Rome and saw tons of famous Italian Renaissance masterpieces on field trips with her class. That includes Michelangelo’s David, which is not pornographic material, despite what some law-makers may think. It’s actually symbolic of godliness, chastity, and civil liberties.
*Unfortunately, the first one is a lie — I’ve never been to Tulum, but I would love to go!
GET TO KNOW ME
Two Truths & A Lie
“Courtney is the best designer I've worked with. She's talented, hardworking and painstaking in her approach. She does her due diligence, asking a lot of questions up front to make sure she understands your needs and your vision. She gave me a lot of variations of the initial concepts and the revisions, because she honestly seems to care that you're happy with the final product. I could not be happier with my logo and social media kit. HIGHLY recommend.”
– Pablo Andreu, PygmyTV
Programs
Google Analytics
Google Suite
Hootsuite
HubSpot
Mac & PC
Microsoft Excel
Adobe Acrobat
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Apple Keynote
Apple iMovie
Asana
Basic HTML, CSS, & JavaScript
Canva
Figma
Final Cut Pro
Microsoft Powerpoint
Microsoft Word
Procreate
Sharepoint
Squarespace
Wordpress & Divi
Where does “designcrft” come from?
designcrft is the intersection of art, magic, and craftsmanship. Throughout history, artisans and practitioners of various crafts have often incorporated elements of mysticism, symbolism, and ritual into their work. From medieval alchemists to Renaissance artists, the connection between creativity and the esoteric has been a rich source of inspiration.
designcrft emerged as a modern-day exploration of this historical connection. We draw upon the symbolism, rituals, and philosophies of witchcraft to infuse our work with depth, meaning, and intention.
Witchcraft is deeply rooted in nature and it encompasses a wide range of traditions, beliefs, and practices that emphasize the interconnectedness of all things. There lies the power of intention and manifestation.
We are committed to excellence of our craft, striving to create work that is not only visually compelling but also conceptually rich and emotionally resonant. We explore the depths of creativity, embrace the mysterious and the unknown, and infuse our work with intention, meaning, and magic.
Begin your journey
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Let’s arrange a kickoff call. I'll send you a questionnaire to outline your project needs. After reviewing your responses, I'll send you an estimate and proposal for your review, followed by an initial invoice. Upon your approval, we’ll begin with the design phase.
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I'll delve into market research, gather inspiration, and initiate the initial draft. I'll propose 1-3 design options for your review. Prompt feedback within 5 business days will expedite revisions and streamline the process.
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Then we’ll incorporate any revisions to the design. Smaller edits require less time. The timeframe may vary based on the project's complexity, but we always aim for a quick turnaround. Upon final approval, we’ll share all files, including the design files, as they belong to you!