When done right, branding has the power to foster a sense of community and belonging, but if done incorrectly, it can lead to low self-esteem, anxiety, and stress for your customers. If you aren’t putting empathy into your brand strategy, you may be setting yourself up to fail.

A website is often the first point of contact that visitors have with a business or organization. A poorly designed website can not only cause frustration and stress for visitors, but it can also have long-term negative consequences for the business.

Never go into an interview with a bland PowerPoint deck. You will, without a doubt, feel less confident, bore your audience, and come across less professional than you truly are. Instead, dedicate a portion of your pitch budget to designing a creative and playful deck.